Hi, I'm April Dykman.
And I didn't start out as a copywriter. (Do any of us?)
In fact, the first thing I ever had published was a feature story about women in boxing. I wrote it for my college journalism class, and later I submitted it to a local magazine called The Good Life.
It paid $300. (College-aged April thought she was rolling in dough.)
Eventually I started writing web content, then discovered the much more exciting world of copywriting.
And I dove in headfirst. I read books, blogs, and joined Facebook groups. I did whatever I could to learn more about how to become a kickass copywriter.
Several months into it, I thought I kinda knew what I was doing as a copywriter. I wasn't the best, but I knew what I was doing more or less. And hey, at least I knew I could write.
Then, sometime later, I had the opportunity to become one of Parris Lampropoulos' copy cubs. Parris is one of the top copywriters in the world, and his cub program has a reputation for being secretive and grueling.
I jumped at the chance to join.
And that's when I realized I only knew a sliver of it...
I was calling myself a copywriter, but I wasn't playing (or practicing) at the level of an A-lister.
For instance, I had so many moments where Parris would reference a very famous control, and I had never read it. It was embarrassing to admit that to him!
Was I even a serious copywriter if I hadn't read some of the most famous controls in copywriting history?
I realized that if I ever wanted to beat controls and earn royalties like Parris, I had a lot of catching up to do!
And that's what I did, over the next few years of studying and writing as a Parris cub.